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Dynamic Mark for PVG
Dynamic Identity 2023
The Dynamic Marks project, based on the IATA station code for airports, focuses explicitly on showcasing a wide array of signs and symbols, with PVG representing Shanghai Pudong International Airport.
View process here
In the design, the letter "P" in the IATA code is combined with the Chinese character "沪," representing Shanghai. At the same time, the emphasis is placed on incorporating circular elements that symbolize the iconic structure of Shanghai, namely Pudong's Pearl Tower.