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MM10

Crafting Sub-Brand
 2023

MM10, a subbrand of Maison Margiela, is committed to seamlessly blending fashion and technology through collaboration. Our goal is to redefine technological innovation, surpassing limitations and transforming digital engagement. Steering away from traditional fashion norms, our brand ventures into the digital domain, effortlessly integrating technology into daily experiences. Embracing innovation, we explore the digital realm, offering cutting-edge wearables for well-being monitoring and futuristic gadgets to enhance digital interactions.

Brand LogoThe brand logo, inspired by binary code, showcases a computer motif with a pixelated texture and neon green hue, symbolizing technology. Mirroring Maison Margiela's MM6 layout, it establishes a connection. Despite its MM10 designation, the '10' is horizontally oriented like a computer symbol, subtly emphasizing its technological link, with the logo also featuring binary digits "0" and "1".



Color Palette

Typography
The subbrand mainly employs a vibrant blend of black and neon green, echoing the digital realm and the symbolism of binary code. Black and white hues are also included to enhance the brand's concept.

MM10 departs from Maison Margiela’s typography, opting for a futuristic, pixelated fontthat encapsulates the subbrand’s digital and technological essence.


© 2025 Hallie Young