MM10
2023
Crafting Sub-Brand
MM10, a subbrand of Maison Margiela, is committed to seamlessly blending fashion and technology through collaboration. Our goal is to redefine technological innovation, surpassing limitations and transforming digital engagement. Steering away from traditional fashion norms, our brand ventures into the digital domain, effortlessly integrating technology into daily experiences. Embracing innovation, we explore the digital realm, offering cutting-edge wearables for well-being monitoring and futuristic gadgets to enhance digital interactions.
The brand logo, inspired by binary code, showcases a computer motif with a pixelated texture and neon green hue, symbolizing technology. Mirroring Maison Margiela's MM6 layout, it establishes a connection. Despite its MM10 designation, the '10' is horizontally oriented like a computer symbol, subtly emphasizing its technological link, with the logo also featuring binary digits "0" and "1".