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myplantsdon’tdie

Thesis Project
2025
 Do you struggle to keep your plants alive? Did you forget to water them? Did you place them in the wrong temperature? Did you leave a fragile plant in direct sunlight again? myplantsdon’tdie offers the perfect solution to enjoying house plants without the stress of keeping them alive. With myplantsdon’tdie, they’re eternal.




This brand merges augmented reality with the physical world, addressing the challenges of plant survival in our fast-paced society. Through a simple scan on a digital device, users can interact with virtual plants and see them in a real-world environment. Your plants can be placed anywhere, and will appear in three dimensions looking just like their original counterparts. The brand features physical cards, postcards, and posters that, when scanned, bring these digital avatars to life. Virtual plants vary in size, species, and color depending on the card, and provide a personalized experience.

myplantsdon’tdie presents a variety of species within a cohesive system, emphasizing simplicity, accessibility, and the potential of digital experiences. The goal is to make plant-care effortless and enjoyable, allowing people to enjoy foliage and flora without the problems of cultivation.



In addition to the branding and digital art aspect of myplantsdon'tdie, there is also a merch collection that accompanies it. By having merchandise for the brand, it reinforces its concept and serves as a functional way to share the message that “my plants don’t die” with others.


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© 2025 Hallie Young