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Staples University
Co-Branding with Subculture
Staples University is a co-branding initiative stemming from the renowned office stationary brand, Staples. The primary objective is to establish the co-brand rooted in the subculture of Ivy League, evoking a preppy and private school ambiance. As part of the project, a carefully crafted acceptance letter, ID card, and social media post mock-ups for the university have been designed.
View process here