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Umi no Sakeya 海の酒屋

Restaurant Branding

2023

Umi no Sakye is a personal project crafted with my family in mind. Inspired by my father's lifelong aspiration to establish a Japanese Izakaya restaurant, this endeavor not only realizes his dream but also offers me a rich opportunity to gain hands-on experience in client-oriented design. An Izakaya embodies an informal Japanese gastropub ambiance, inviting patrons to indulge in an array of small plates and beverages within a laid-back, communal atmosphere.

Brand Identity

The branding essence of this restaurant revolves around reinterpreting traditional Japanese elements through a contemporary lens. The logo employs a traditional Japanese font texture to evoke a sense of heritage, while the predominant dark blue color scheme infuses a modern aesthetic.

Digital Component

As part of the project extension, I also crafted both digital and physical elements for the restaurant. The website boasts a minimalistic design and user-friendly navigation, conveying a modern dining experience. Abundant imagery on the website provides customers with a clearer understanding of the restaurant's ambiance and offerings.

Figma link here

Physical Component